Orange France, the country’s leading cellco in terms of subscribers, has announced the commercial launch of ‘Orange Cash’ in Caen and Strasbourg, in cooperation with Visa Europe. Orange claims to be the first mobile operator in France to offer wireless contactless payments to its customers. The Orange Cash application is based on a pre-paid account that customers can top up via any debit or credit bank card. Once the application has been topped up, customers can use their smartphone in any retail outlet that accepts Visa contactless payments. In order to make a payment, users have to place their mobile handset on a payment terminal and provide a passcode.