Etisalat Nigeria has announced that its mobile subscriber base has exceeded 17 million, around five years after the cellco launched commercial GSM services, This Day reports. The figure is up from the 15.76 million customers reported at the end of September 2013 and the roughly 14.91 million announced at the end of 2012. To mark the subscriber milestone, Etisalat has introduced three tariffs to its ‘Easy Flex’ all-in-one product bundles, namely ‘Flex 4000’, ‘Flex 10,000’ and ‘Flex 20,000’. ‘The company is not only committed to unveiling new products and services, but also offering value and affordable tariffs that are of utmost benefit to its customers,’ commented Matthew Willsher, Etisalat Nigeria’s chief commercial officer and acting CEO, adding: ‘The new Easy Flex now comes with an exciting data bonus. Customers on any of the new bundles will receive 100% bonus when they purchase any data plan from 1.5GB and above, within the next six months. If they activate at any Etisalat Experience Centre, they will receive two complimentary SIM cards, to share the same data plan on other devices like iPads, smartphones and modems.’ Etisalat Nigeria is 40%-owned by United Arab Emirates (UAE) telecoms operator Etisalat, with 30% owned by UAE government investment vehicle Mubadala Development Company.