Virgin to launch in Mexico this year, Brazil to follow

24 Jan 2014

Virgin Mobile Latin America (VMLA) is expected to launch mobile virtual network operator (MVNO) services in Mexico this year, ahead of a planned expansion into the Brazilian market, Invertia reports. The new operations would bring VMLA’s footprint in the region to four markets, following launches in Chile in April 2012 and Colombia twelve months later. According to the report, Virgin Mobile Mexico has signed an agreement to use the wireless infrastructure of Telefonica’s local Movistar unit, while in Brazil the company has inked a wholesale agreement with Vivo (also owned by Telefonica), but the company is awaiting approval to launch services from Brazilian telecoms regulator Agencia Nacional de Telecomunicacoes (Anatel). Commenting on the signing of agreements with VMLA, Telefonica Latin America’s president and CEO, Santiago Fernandez Valbuena, is quoted as saying: ‘We are very proud that VMLA has chosen to work with us in Mexico and Brazil, strengthening a relationship that now also includes other countries in the region. Virgin’s decision is another example of the high quality of our services and networks, both in Mexico and Brazil, and is also a reflection of our strong commitment to increase customer choice in the markets in which we operate.’