Malaysian mobile network operator U Mobile has begun offering Long Term Evolution (LTE)-based services in Subang Jaya, Sunway, Puchong, Berjaya Times Square and Taman Molek Johor Baru, the Sun Daily reports. The aforementioned locations have been chosen for the initial phase of the cellco’s 4G rollout due to them being areas where there is already a high level of data usage. Looking ahead, U Mobile has said it aims to extend its network reach ‘within the next few quarters’, with it aiming to upgrade its existing infrastructure with LTE technology.
In terms of uptake, meanwhile, Wong Heang Tuck, the wireless operator’s COO and acting CEO was cited as saying: ‘We are targeting the current 3G data users. Currently, the 3G adoption is very healthy and in terms of growth of subscribers of 3G, U Mobile is the fastest growing in terms of data adoption.’ With a view to enticing customers to upgrade, U Mobile is offering a promotional LTE device bundle plan until 31 January 2014 as part of which customers can benefit from a MYR100 (USD31) discount on a range of 4G-compatible devices. Further, existing customers that already own an LTE-enabled handset or device can take advantage of the increased speeds on offer immediately, simply by sending an SMS to U Mobile to opt-in for 4G access; the cellco has confirmed that its existing 3G data plans will allow access to the LTE network at no additional charge.