French LTE price war in full swing; Free provides 4G access for just EUR2

10 Dec 2013

French cellco Free Mobile, a subsidiary of telecoms company Iliad, has announced that current subscribers to its EUR2 (USD2.75) plan can now automatically benefit from access to its 3G/4G Long Term Evolution (LTE) networks, with MMS messaging and 50MB of data allowance also included in the subscription plan; ‘FreeBox’ users can access the 4G network for free. Customers who exceed the initial allowance can continue to use the mobile broadband for EUR0.05 per 1MB of data traffic, while new subscribers to the EUR2 plan can access the LTE network from 12 December 2013. Further, the company has revealed that it is ‘continuing to roll out its mobile network’, and currently has over 800 LTE-enabled sites.

Iliad’s move could be perceived as a direct response to rival Bouygues Telecom’s 9 December announcement that it would provide its subscribers with access to its LTE network at no extra cost. As previously reported by TeleGeography’s CommsUpdate, in December 2013 Iliad announced the commercial deployment of its LTE network using the 2.6GHz frequency band. The company also revealed that subscribers to its Free Mobile Plan, currently priced at EUR19.99 per month, would now benefit from download speeds of up to 150Mbps, at no additional cost.