PLDT’s Smart trials LTE multicast service in the Philippines

3 Dec 2013

Smart Communications, a unit of Philippines Long Distance Telephone Company (PLDT), says it has carried out the country’s, and indeed the region’s, first successful trial of ‘video multicast’ over a Long Term Evolution (LTE) network. If and when Smart brings the full-blown service to market, the cellco says that the new technology will allow its users to take advantage of ‘lag-free’ live video feeds directly to their smartphones and devices/tablets, writes Smart Communications has partnered with Huawei of China for the LTE-based evolved Multimedia Broadcast Multicast Services (eMBMS) trial, which the Chinese vendor claims is the first one in the world to be conducted over a 2100MHz frequency. eMBMS is described by Huawei as an emerging technology capable of delivering rich multimedia content, such as live video, to a large number of consumers efficiently.