MIC Tanzania (Tigo), the oldest wireless telecommunications company in Tanzania, says the number of people taking its ‘Tigo Pesa’ mobile money service has reached the 2.6 million mark – or roughly 42% of its overall customer base. The cellco’s general manager Diego Gutierrez says that the company is now planning to provide more education on financial services to people living in rural areas, adding that the mobile money services have been specially tailored to meet its customers’ need to access their money wherever they are in the world as long as they are subscribed to its pre-paid services and connected to its signal.
As previously reported by TeleGeography’s CommsUpdate, in September this year Tigo Tanzania revealed plans to deploy 209 new cell sites across the country, as it looks to bolster its coverage and service quality. To support the network expansion drive, the cellco has launched its ‘Smile Tour’, which will be deployed to more than ten regions in a bid to drum up new users where Tigo hopes to widen its reach and strengthen its presence. The areas targeted under the expansion drive include the deployment of 24 towers in Kagera, 20 towers in Mbeya, 17 towers in Mwanza, 16 towers in Dodoma, 14 towers in Shinyanga, 13 towers in Rukwa, eleven towers in Morogoro, ten towers in Pwani, Zanzibar and in Dar es Salaam, nine towers in Mtwara, eight towers in each of Lindi and Tanga, seven towers in Tabora, five in each of Kilimanjaro, Ruvuma, Iringa and Arusha, and finally four in Singida, Kigoma and in Manyara.
CommsUpdate reported in May 2013 that Tigo’s rival Vodacom Tanzania had signed up more than five million users of its ‘M-Pesa’ mobile money service.