Mass Response targets 2014 MVNO launch

11 Nov 2013

Mass Response, an Austrian company which provides interactive mass response services for media and television companies, has confirmed that it intends to launch a mobile virtual network operator (MVNO) business from next year. On its website the firm, which began life as a unit of Telekom Austria, says it plans to sign up 100,000 customers in its first year of operation, with a key focus on business clients and machine-to-machine (M2M) connections. Meanwhile, Reuters reports that the company will piggyback on Hutchison 3G Austria’s network; the cellco is obliged to offer preferential access terms to would be resellers as a result of its recent takeover of Orange Austria.

TeleGeography’s GlobalComms Database writes that as part of its aforementioned takeover of Orange, H3G must provide, on agreed terms, wholesale access to its network for up to 30% of its capacity to up to 16 MVNOs over the course of the next ten years. Local cableco UPC Austria is believed to have been the first company to sign a contract with H3G, while Tele2 Austria is also thought to be weighing a return to the mobile market after selling its wireless assets to Telekom Austria in 2007. Last week, international MVNO group Lycamobile launched in Austria, although its network partner has not been revealed.