AT&T is reportedly considering a potential takeover of Vodafone Group, Bloomberg reports citing unnamed people familiar with the situation. No formal negotiations are believed to have begun yet, but AT&T is said to be investigating which Vodafone assets it would retain after a deal, and which it would sell and to whom. The US giant has been linked with other acquisitions in Europe in recent months, with UK cellco EE (a joint venture between Orange Group and Deutsche Telekom) believed to be an alternative target. An acquisition or merger with Vodafone, however, would be on a different scale, and would see the creation of the world’s largest telecoms company by revenue. Any such deal would likely have to wait for the completion of Vodafone’s sale to Verizon Communications of its 45% stake in Verizon Wireless, which is due to close in early 2014. Neither AT&T nor Vodafone has commented publicly on the speculation.