Zain Group has signed an agreement with mobile solutions provider SLA Mobile to provide its subscribers what it claims to be ‘one of the first in the region’ direct operator billing (carrier billing) services. According to a press release, the service will enable Zain’s customers to pay for digital goods from a third-party content or service provider by charging the transaction to their mobile phone monthly bill or using their pre-paid credit. Zain’s Direct Operator Billing service is set to be launched in Kuwait, Bahrain, Jordan and Saudi Arabia, first, followed by Iraq, South Sudan and Sudan.
Zain Group’s CEO Scott Gegenheimer said: ‘Zain is already one of the leading technology innovators with respect to our state-of-the-art mobile broadband networks, and this investment in our networks goes hand-in-hand with our ability to offer services that enhance customer’s digital purchasing experiences.’