Nepalese telcos bundle services to grab subscribers

18 Oct 2013

A number of Nepalese telecoms service providers have started bundling services together in an attempt to entice customers to sign up with them, eKantipur reports. Nepal Telecom (NT), Spice Nepal Private Limited (Ncell) and United Telecom Limited (UTL) have reportedly begun offering different brands of cell phones to counteract a shortage in the supply of mobile phones supporting IP CDMA technology – with NT for one, bundling RUIM cards with Micromax, Anatel and Lenovo handsets in order to sell more mobile lines. With such handsets costing between NPR5,500 and NPR20,500 (USD56.5 and USD210.6), the carrier is also including voice and data services worth NPR200 to NPR500 free of charge, as an additional incentive. Furthermore, NT is bundling its RUIM cards with USB dongles with an eye on capturing a bigger slice of the mobile data market. Meanwhile, privately owned firms Ncell and UTL have launched their own bundling schemes, under which users can purchase handsets and get voice and data services at reduced rates. For example, Ncell is offering subscribers the chance to buy a bundled service comprising a Micromax-brand handset, Ncell SIM with 30 minutes of talk time and 30 SMS (both on-net), as well as data bundles ranging from 10MB to 100MB – free for twelve months – depending on the handset selected and monthly balance recharged.