CTBC to strengthen brand name with Algar Telecom revamp

20 Sep 2013

Brazilian telecoms operator Companhia de Telefone do Brasil Central (CTBC) has announced plans to change its name to Algar Telecom in order to strengthen the group’s single ‘Algar’ branding in the country. The renaming plan was announced this Wednesday as CTBC also unveiled its new ‘Always Together’ slogan for the group. CTBC says the transition process will be completed gradually during the second half of 2013 and into first quarter of 2014 in the company’s concession areas of the Triangulo Mineiro region, Goias and Sao Paulo. Algar Telecom – whose new name is inspired by its founder Alexandrian Garcia’s initials – offers TV services, broadband internet and voice telephony, and booked gross revenue of BRL627.3 million (USD286.5 million) in the second quarter of 2013, up 8.6% compared to the same period last year. Net service revenue in April-June, was BRL483.4 million, up 7.6% year-on-year.

‘We continued the modernisation of the networks of our concession area to increase the supply of broadband speed up to 20Mbps. We are also investing in the expansion of retail and B2B area, now with another front in the segment of micro businesses,’ Algar vice president Jean Carlos Borges said last month. In the second quarter of 2013 the company invested approximately BRL92.5 million to support the expansion of its fixed networks – especially in mesh broadband gear.

Brazil, Algar Telecom (formerly CTBC [Fixa])