BT launches EFM service in the Republic of Ireland

BT Ireland is launching a new suite of networking services targeted at business users, including a symmetrical broadband technology dubbed Ethernet in the First Mile (EFM). SiliconRepublic reports that the new technology allows users to bundle multiple Ethernet-based products over a single connection at sites that previously, could only be hooked up via legacy technologies. BT Ireland says that its new EFM (so-called ‘etherways’) will be deployed at 85 locations across the Republic connected up to local loop unbundled (LLU) exchanges. BT Ireland managing director of business services, Shay Walsh, said: ‘Since launching our original portfolio in March last year, we have seen customers who updated their network transform their network performance, making major improvements in efficiency and output through our suite of services … The addition of EFM now offers our customers even more intelligent networking access options, enabling them to avail of the existing service levels and traffic prioritisation features at more of their sites.’