Norwegian-backed cellco Uninor has added 321 new network sites in rural areas of Gujarat, as part of its programme of expansion into underserved areas of the state, the Economic Times writes. The network extension brought the total number of Uninor’s network sites in rural Gujarat to 1,476, covering a population of 19.5 million. Yogesh Malik, Uninor’s chief executive, commented that the company is now an established competitor in Gujarat. We have the ability to go deeper and wider into the rural territories; markets where basic services and affordability are relevant and our focus is on that now.’ Malik went on to explain that Uninor made Gujarat its ‘flagship circle’ as the operating area reached break-even point fastest and, as a result of that status, the cellco is making larger investments in Gujarat than elsewhere. Whilst the cellco has embarked upon a programme of rural expansion, urban markets remain the provider’s focus, Malik stressed, adding that around 22% of Uninor’s revenues in Gujarat came from rural areas.