NTT DOCOMO confirms iPhone availability from 20 September

11 Sep 2013

Japanese mobile giant NTT DOCOMO has confirmed that Apple’s popular iPhone mobile device will be available on its networks from 20 September 2013. According to a press release, customers can pre-order the latest versions of the iPhone – 5S and 5C – from 13 September 2013. As previously reported by TeleGeography’s CommsUpdate, a recent loss in market share to rivals Softbank and KDDI (au), which have offered the iPhone since 2008 and 2011, respectively, prompted NTT DOCOMO to enter in discussions with Apple.

According to TeleGeography’s GlobalComms Database, NTT DOCOMO’s share of the Japanese mobile market has decreased by nearly two percentage points year-on-year to 44.8% by end-June 2013, while both Softbank and KDDI (au) increased their stakes to 27.9% and 24.2% of the market over the same period, respectively.

Japan, Apple, KDDI (au), NTT DOCOMO