Vodafone Egypt has called on Sweden’s Ericsson to deploy its Ericsson Mobile Broadband Charging (MBC) solution, which the vendor claims will provide up to ten million users with ‘a vast array of data options and more flexible on-demand subscriptions’. The MBC solution will reportedly allow Vodafone Egypt’s mobile subscribers to personalise both pre- and post-paid data tariffs in real time, and with it being integrated into the cellco’s existing Ericsson Charging System it will offer flexibility for customers to adapt their calling plans to best suit their needs. In announcing the deal, Ericsson noted that the system has already been fully implemented for all of Vodafone Egypt’s pre-paid data users, while saying it would be rolled out for post-paid subscribers ‘soon’.
Commenting on the introduction of the solution, Abdelfattah Mabrouk, Charging & Mediation Head of Department at Vodafone Egypt, said: ‘We always aim to provide our customers with innovative services that are personalized … Ericsson’s MBC allows us to do that on a whole new level, and provides superior capabilities for data charging. Mobile users do not want to be left without access to mobile data after they unknowingly reach their data limits. Ericsson’s innovative solution gives us the flexibility to offer consumers immediate top-ups without penalties.’