Mexican powerhouse America Movil (AM) has launched a quadruple-play offer of bundled pay-TV, broadband internet and fixed and mobile telephony in Brazil through its three domestic units NET Servicos, Telecom Americas (Claro) and Embratel Participacoes, writes BNAmericas. In a press conference yesterday, Net Servicos (NET) – the firm responsible for delivering its broadband and pay-TV offerings – confirmed the plan, with its CEO Jose Felix saying that the announcement ‘effectively changes how NET looks and presents itself’. NET is launching a new ‘Combo Multi’ package which adds Claro’s cellular services to its existing triple-play bundles, with NET noting that to make things easier for customers, its Mexican parent has overseen the integration of billing services to ensure that customers receive a single bill.
Combo Multi users will be able to take advantage of free mobile call from Claro’s network to NET and vice versa, with the group offering a choice of mobile options: Multi 100, which includes 100 off-net voice call minutes and a 2GB data bundle; and Multi 600, which offers 600 voice call minutes to numbers on other networks and 5GB of data downloads. AM’s new Combo Multi plans are available on both 3G and 4G networks, with the latter currently covering 18 Brazilian cities. Further, Claro president Carlos Zenteno notes that quadruple-play subscriebrs will also be able to use Claro’s Wi-Fi network, which is currently comprised of 6,000 hotpots that have already been deployed in the main cities across Brazil. Finally, NET Servicos is also upgrading its broadband tariffs, boosting its current 10Mbps, 20Mbps and 100Mbps plans to 30Mbps, 60Mbps and 100Mbps, respectively. The broadband provider intends to invest BRL3.5 billion (USD1.5 billion) this year in Brazil, up from BRL2.7 billion in FY2012, and on top of the BRL10 billion spent since 2007.