Vodafone strikes deal with Datora Telecom to extend M2M geographic reach to Brazil

6 Aug 2013

UK-based Vodafone Group has established an agreement with telecom services company Datora Telecom to support the growing number of multinational businesses looking to extend a presence in Brazil. In a press release, Vodafone said that Datora Mobile will re-brand to Vodafone Brasil and will start trading with immediate effect. The agreement comes as a growing number of international firms look to incorporate machine-to-machine (M2M) services into their core businesses, and will see Vodafone and Datora working closely together to provide customers with high quality M2M communication services, including enhanced network coverage and a range of commercial contracts. Datora Telecom established a dedicated M2M unit in 2012 and to date, has installed more than 150,000 M2M connections on behalf of corporate customers working in Brazil’s automotive, security, utilities, medical and financial services sectors. Commenting on the tie-up, Vodafone director of M2M, Erik Brenneis, said: ‘Our agreement with Datora Telecom supports the increasing demand we are seeing from our customers for M2M services in South America and Brazil in particular. We are a market leader for M2M services and we can now make it easier and strengthen the benefits for our customers operating in this dynamic market.’