UK mobile network operator O2 UK has revealed that it will launch commercial LTE services later this month, with its network to be inaugurated in London, Leeds and Bradford on 29 August. With the operator expecting to reach up to five million people from launch, it claims to have an ‘ambitious rollout plan’ under which it plans to make its 4G products available to an additional two million people per month, culminating in its combined 2G/3G/4G network footprint reaching 98% of the population, both indoor and outdoor. By the end of 2013, meanwhile, O2 expects LTE-based services to be on offer in a total of 13 cities, those being: Birmingham, Newcastle, Glasgow, Liverpool, Nottingham, Leicester, Coventry, Sheffield, Manchester and Edinburgh, in addition to the three launch cities. Further details regarding specific switch-on dates will, however, be announced over the coming weeks.
Alongside the announcement regarding the launch timetable, O2 UK has also revealed pricing for its LTE services, with tariffs starting from GBP26 (USD39.5) per month, with the cellco also revealing that it will offer a ’30 Day Happiness Guarantee’ for those customers that sign up with it directly.