Norwegian-backed cellco Uninor has announced that it has reached financial break-even in Andhra Pradesh, the third circle to pass the milestone after the cellco achieved that goal in Uttar Pradesh East in November 2012 and Gujarat in January 2013. Yogesh Malik, CEO of Uninor commented on the development: ‘Profitability must not come at the cost of expensive tariffs for customers. Andhra Pradesh has now become our third circle to reach the break-even goal, proving the success of our ultra-low cost model that allows us to offer the cheapest tariffs to our subscribers. As we announce our break-even in AP today, I also want to reiterate that Uninor will continue to be the most affordable mobile service in the market.’
Having hit its short-term financial goal for the area, Uninor has announced plans to extend its network and retail presence in the circle. Uninor will establish new Mee Stores, of which there are currently 41 in the area and increase the number of retail points by 1,500 to 56,500. In terms of infrastructure, the cellco will deploy 200 new sites, expanding on previously announced plans to roll out 100 new sites (of which 40 have already been installed) with the addition of 140 extra locations.