Jego dropped after ‘overwhelming’ domestic takeup

24 Jun 2013

China Mobile has suspended registration to its voice-over-internet protocol (VoIP) app, Jego, which had been pegged as a competitor to Skype. The Next Web writes that the cellco halted the service, less than a month after its inauguration, over concerns regarding a potential regulatory backlash. The app was designed and marketed towards China Mobile’s overseas customers, as VoIP calls to mobile and fixed lines are illegal in China, although the service has received an ‘overwhelming domestic response to the product.’ Troubled by the service’s popularity on the mainland, China Mobile is understood to have pulled the plug on the app lest it provoke a response from domestic authorities. The cellco may yet resurrect Jego for international subscribers only. At present, the company claims that the service has been disabled for ‘optimisation.’