Bulgaria’s Supreme Administrative Court (SAC) has dismissed the Commission for Protection of Competition’s (CPC’s) claim that WiMAX operator Max Telecom used misleading advertising in its high speed internet marketing campaign, Standard news reported. The final court decision is not subject to appeal and replaces a previous ruling from 2011, which subjected the operator to a fine of BGN266,500 (USD176,630). According to the court ruling, Max Telecom’s slogan ‘Get the fastest mobile internet and save BGN240 per year’, used in a media campaign from December 2010 to January 2011, was not misleading to consumers.
According to TeleGeography’s CommsUpdate, London-based, Russian private equity investor Daniel Kupsin acquired 100% of the shares of Max Telecom in April 2013. The company recently announced that it also fulfilled the financial obligations for the acquisition of a 4G LTE licence with the country’s watchdog the Communications Regulatory Commission (CRC), with commercial LTE services to be launched in Q3 2013.