China Mobile, the world’s largest cellco by subscribers, has launched a new over-the-top (OTT) voice-over-internet protocol (VoIP) service, dubbed ‘Jego’. China Daily writes that the new app, which was launched on 1 June, aims to steal market share from VoIP rivals such as Skype that have become increasingly popular due to the high prices for long-distance calling. The service includes free in-app text messaging, as well as push-to-talk (PTT), video calling and multimedia-sharing functions. However, as VoIP calling is illegal in China, Jego calls to fixed or mobile lines are currently unavailable, limiting domestic users to Jego-to-Jego calls and messaging. As such, Jego primarily targets international users looking to stay in touch with friends and family in China.