VHA signals intent to boost rural coverage from July 2013

31 May 2013

Vodafone Hutchison Australia (VHA) says it has ‘moved aggressively’ into the next phase of its network development programme, with the mobile operator announcing plans to switch on around 1,200 new network sites covering thousands of square kilometres across regional Australia from this July. Vodafone’s CEO Bill Morrow said of the plans: ‘This announcement today means Vodafone customers living in or visiting regional areas will notice much improved mobile coverage from July, as will those who are travelling for work or heading off on holidays. This will include a much better network experience on major roads and highways.’ The cellco has said it plans to contact its customers directly in July 2013 to provide details of the area in which coverage is being expanded.

VHA said that the rural expansion comes in addition to investments made in its infrastructure over the past two years, which have been carried out with a view to improving services following capacity issues affecting its network. ‘We have invested heavily in our 3G network over the past two years and our metropolitan network is already 25% bigger than it was in 2011,’ Mr Morrow added.