Danish incumbent telecoms operator TDC has announced its plans to re-organise the operational structure of the company by merging cable operator YouSee with its consumer business and creating a new ‘Channel’ division. The setup is based on the group’s strategy for 2013-2015, which focuses largely on the development of integrated services for consumers, leveraging the telco’s brand portfolio, improving customer service, and cutting operational costs. According to the press release, all of TDC’s consumer brands, including YouSee, will be integrated into Consumer TDC Group Business unit, with TDC’s CMO Anders Jensen appointed as director. The newly formed ‘Channel’ division will encompass call centres and online departments throughout the country, with TDC’s CEO Carsten Dilling in charge until the company appoints a permanent director. The organisational changes will come into force on 1 July 2013.