Embratel expands ‘Claro’ fixed line services

13 May 2013

Brazil’s Embratel Participacoes, part of the America Movil (AM) group, has expanded its ‘Claro Fixo’ residential fixed telephony packages to a string of new areas this month, which it says offer residents an upgraded range of services compared to their existing options. Claro fixed line customers have the option of post-paid, pre-paid and hybrid options, with a post-paid plan costing BRL19.90 (USD9.83) for unlimited fixed-to-fixed calling throughout Brazil while subscribers also have free access to value added services (VAS) such as call waiting, caller ID and voice mail. Customers can port their existing fixed line number to the Claro service, which Embratel claims offers a ‘differentiated alternative’ in residential telephony. The latest launches of Claro Fixo in the last couple of weeks reached: Brumado in the Bahia region, Luis Eduardo Magalhses (Bahia), Paracatu (Minas Gerais), Sorriso (Mato Grosso), Matinhos (Parana), Lucas do Rio Verde (Mato Grosso) and Guaratuba (Parana).

TeleGeography’s GlobalComms Database says that in April 2013 AM revealed plans to merge its fixed and mobile telecoms and cable TV operations in Brazil. Under the plan, AM will amalgamate Embratel, Claro-branded mobile unit Telecom Americas and cable television unit Net Servicos de Comunicacao, in a bid to reduce overall operational costs.