Trio permitted to relaunch promotions after meeting KPIs

15 Apr 2013

A ban on telecoms service promotions and lotteries has been lifted for three of the country’s GSM network operators by the Nigerian Communications Commission (NCC). The regulator’s director of Public Affairs, Tony Ojobo, told News Agency of Nigeria that Globacom, Airtel and Etisalat all met key performance indicators (KPIs) for the month of December 2012 and are therefore now permitted to begin offering promotions again. The restrictions still apply for MTN, Nigeria’s largest operator by subscribers, as the company’s service quality fell short of the NCC’s standards in December. As previously reported by CommsUpdate, the NCC banned the country’s telecoms operators from launching promotions and lotteries last November, in a bid to ease network congestion. At the time, Ojobo said that the move was prompted by rising network congestion, as promotions offer more minutes during a limited period of time, while some tariffs were also below interconnect rates, resulting in anti-competitive behaviour and unfair practices by operators.