Sky Ireland dips toe into triple-play market

7 Feb 2013

Sky Ireland has launched a range of broadband and voice telephony services to the Irish consumer market, dipping its toe for the first time into the triple-play market and sounding a wake up call for former monopoly operator Eircom. The company, which recently added a video-on-demand (VoD) offering to its suite of TV broadcast services, is adding a DSL broadband offer from today, via a wholesale tie-up with BT Ireland. As such, Sky Ireland will access BT’s network infrastructure to deliver a maximum 24Mbps (downlink) service to residential households, with Eircom’s network also being utilised in areas where BT Ireland has no operational footprint of its own.

At launch the DTH provider is offering just two options: Sky Broadband Lite, which caps download usage at 2GB; and Sky Broadband Unlimited, aimed at high volume users – such as those using on demand TV. Basic voice telephony is bundled with each package, including free evening and weekend calls to pre-defined numbers. The entry cost for Sky Broadband Lite is EUR30 (USD39.7) per month, around 30% cheaper than similar options from Eircom and Vodafone Ireland, with the unlimited plan costing EUR40. Further, the two plans can be combined with digital TV and phone packages for between EUR37.50-EUR47.50 a month. Up to 70% of Irish households will be able to access the Sky Broadband Lite and unlimited services, while an additional 20% of homes in more rural areas will be offered Sky Connect Lite and Sky Connect Unlimited, which offers similar services for about EUR10 per month more.

Ireland, Sky Ireland