Bouygues unhappy with Free Mobile’s smear tactics

13 Dec 2012

French telco Bouygues Telecom is launching a EUR98 million (USD128 million) lawsuit to claim damages from cellular market rival Free Mobile, which is part of the Iliad Group. Bouygues alleges that Free Mobile has engaged in ‘defamation and unfair competition’ by repeatedly using its own advertising space to label Bouygues subscribers as ‘pigeons’ and ‘cash cows’ while also ‘mocking’ the company’s management. According to a report from Fierce Wireless, which cites local magazine Challenges, Bouygues is seeking damages and also a legal ruling to force its rival to end its smear campaign. Free became France’s fourth cellular operator when it launched in January this year, joining France Telecom-Orange, Vivendi unit SFR and Bouygues.