Bakrie Telecom, the telecommunications arm of Indonesian publicly listed diversified investment company PT Bakrie and Brothers, has unveiled three new BlackBerry packages for customers to its Esia-branded services in the country. The telco has launched the BlackBerry Messenger package, priced at either IDR1,500 (USD0.097) per 24-hour period, and including ten free SMS messages; IDR30,000 per month with 200 bundled SMS messages; or IDR99,000 for a six-month plan with 1,200 free SMS messages. Further, Esia users can also sign up to the BlackBerry Social Media package costing IDR2,000 per 24hrs, with 10MB of ‘bonus’ web surfing, IDR40,000 per month (650MB data) or IDR99,000 (three months, 1.7GB). Finally, Bakrie says it has added the Internet Service (BIS) package, costing IDR3,500 per day (20MB quota) or IDR69,000 per month (650MB of data), and an ‘all-in-one package’ supplied with ‘on-net’ voice, SMS and BlackBerry services priced at IDR99,000 per month with 1GB of inclusive data.
2012 is proving to be a tough year for Bakrie Telecom, which last month reported significant operating losses for the first nine months of this year. The telco’s operating revenues stood at IDR1.7 trillion (USD177.3 million) for January-September 2012, down 9.7% from the IDR1.9 trillion reported during the same period in 2011. As a result of the lower revenues, Bakrie reported an operating loss of IDR329.5 billion in the period under review, 171% higher than the figure reported in the same period last year. Operating expenses rose by 0.81% to IDR2.1 trillion from IDR2 trillion in 9M11, it said.
The service provider’s weak results come on the back of a 20.4% decline in gross revenue for the first six months of this year to IDR1.4 trillion from IDR1.7 trillion in H1 2011, and an 18.8% fall in service revenue to IDR1.1 trillion from IDR1.4 trillion. The carrier attributed the drop to a 21.4% decrease in service revenue in January-June 2012 and noted that it incurred expenses of IDR332 billion from interconnection services and discounts in the period under review. Bakrie booked first-half EBITDA of IDR442.4 billion, down 28.9% y-o-y; EBITDA margin narrowed from 36.0% to 32.2%. Net losses reached IDR749.7 billion in 1H12, from IDR179.7 billion in 1H11.