T-Mobile, MetroPCS reveal new pre-paid strategies

7 Dec 2012

In separate reports, Fierce Wireless has revealed pre-paid plans earmarked to be introduced by both T-Mobile USA and MetroPCS, the Texan pay-as-you-go specialist that it agreed to acquire in October this year. T-Mobile told the website that it is testing a new pre-paid brand, GoSmart Mobile, in ‘select markets’, and will be ‘using what we learn to make a decision about a potential national launch sometime in 2013’. The cellco reportedly declined to answer follow-up questions relating to specific markets, prices and devices.

Meanwhile, MetroPCS plans to expand its own non-contract services to three new markets by the end of 2013 – if its proposed merger with T-Mobile USA is approved. Although the company was not willing to reveal the three markets where the service will be launched, chief financial officer Braxton Carter previously revealed that New Orleans and Minneapolis are desirable target markets.