Free Mobile shakes up the market again with improved offer

6 Dec 2012

The French cellular operator Free Mobile, part of the Iliad groyup, has enhanced its market-changing EUR2 (USD2.6) monthly mobile tariff, doubling call time and including unlimited SMS messaging plus Wi-Fi wireless internet access at associated hotspots. The operator has upped the monthly call allowance to two hours from the previous limit of one hour, with the allowance now covering calls to all mobile numbers within France, the USA and Canada, plus calls to landlines in France and 40 international destinations. The monthly SMS message limit has been lifted, with unlimited texts now available under the plan, up from the previous cap of 60 per month. Meanwhile, Wi-Fi internet services can be accessed at over four million community hotspots on the FreeWiFi system. Subscribers to parent company Iliad’s fixed line services are offered the mobile package at no additional cost.

The launch of Free Mobile in January has had a dramatic effect on the French telecoms market this year, with the three incumbent cellcos – France Telecom-Orange, SFR and Bouygues Telecom – all having to combat subscriber losses and an ongoing price war.

France, Free Mobile (Iliad)