Michael Golan, the founder and chief executive of Israel’s newest mobile network operator, Golan Telecom, has issued a bullish response to suggestions that the start-up is struggling and announced a new all-inclusive ILS49 (USD12.72) per month (for the first six months) offer designed to shake up the market. In an interview with Globes Online, the CEO confidently stated: ‘We’re here to break the market, to work for the good of the Israeli consumer. We’re not in trouble at all.’ His remarks are in response to what he terms ‘mendacious stories’ being put about by rivals over the newcomer’s status. However, Golan says his firm has 700 mobile antennas under construction and is confident it will become a profitable company, noting that to date it has signed up 150,000 subscribers.
‘Before the mobile revolution, which we started, the veteran carriers said that there was no room for a new company. Now they are speaking differently. ILS49 is a discount. Over 80% of the population still does not benefit from the revolution. We’re telling them that it works, it’s quality, and it’s cheap,’ he said.
According to TeleGeography’s GlobalComms Database Golan Telecom launched services in mid-May 2012 and signed up 50,000 customers within its first weeks of operation.