The CEO of Canadian cableco EastLink, Lee Bragg, has been giving details of the firm’s upcoming 3G HSPA and 4G LTE mobile network launch, set for ‘early’ 2013, although he is keeping the actual target launch date a secret, reports The Globe & Mail. The long-awaited 2100MHz mobile network launch will begin in Nova Scotia and Prince Edward Island, where it has already deployed 150 cell sites of a planned 350, and its level of success in these provinces may determine how quickly EastLink expands the new services to its other licensed areas across Canada. EastLink is preparing to introduce discounted quadruple-play packages to fight tough competition from Bell Aliant which has been poaching its cable customers with IPTV/fibre broadband services, whilst aiming to win wireless customers from Rogers Communications which has been upgrading its networks in the Atlantic provinces, and also gaining a headstart on a more recent wireless market entrant, Wind Mobile, which is yet to utilise its spectrum holdings in the Atlantic region. EastLink will also launch new services including ‘EastLink To Go’ mobile video services and a home security product. EastLink’s cable operations cover nine Canadian provinces; it stopped reselling Rogers’ wireless service last year.