TDC announces new strategy for 2013-2015

The Danish telco TDC has unveiled a new strategy for the 2013-2015 period. Under the headline ‘We Connect You To The Future’, TDC says it will be concentrating on five key areas: to focus on customer value management; to develop and sell integrated solutions; to leverage its brand portfolio; to invest in customer service and network/IT; and to continue its focus on cost savings. During the strategy period TDC will invest approximately DKK300 million (USD51.5 million) more than under previous plans, with a view to enhancing end-user experience and customer satisfaction. Additional investments of around DKK500 million have been earmarked for the build-out of both TDC’s mobile and fixed line networks, with the aim of increasing speed, coverage and quality, and gradually bringing fibre-optic technology closer to more households.