Telefonica of Spain’s Brazilian fixed and mobile operator Vivo Participacoes has launched an IPTV service in the city of Sao Paulo over its fibre-to-the-home (FTTH) network. The announcement follows a successful trial period in selected homes and full-blown marketing of the service will begin within weeks, it said. It is understood Vivo’s new IPTV offer, which uses Microsoft’s Mediaroom middleware, will cost from USD36.7 per month and will initially target its existing 100,000 FTTH subscribers. People signing up to the service will receive free-to-air as well as pay-per-view channels and have access to social networking sites and interactive applications. They will also be able to take advantage of Multiroom DVR, video-on-demand (transactional and subscription) and instantaneous channel skipping, it said. At launch, Vivo’s IPTV service is available to a potential 500,000 homes in Sao Paulo, with plans to reach a further 600,000 in the area with FTTH in 2013. In addition, Vivo has requested that the regulator Anatel approve its request for new so-called ‘Conditional Access Service (SeaC)’ licences to allow it to extend the offer to other areas.
Separately, Vivo sister company TVA is said to be readying its hybrid fibre coaxial (HFC) network for the provision of IPTV as well. TVA’s infrastructure covers 700,000-800,000 households and the unit says that by end-2012 it hopes to be in a position to deliver IPTV to one-fifth of its operational footprint. By mid-2013 Telefonica is hoping to boost total IPTV coverage (FTTH and HFC) to 1.5 million Brazilian homes.