Irish mobile virtual network operator (MVNO) Cubic Telecom has signed a deal worth ‘tens of millions of dollars’ with Australian retailer Woolworths. Cubic, which runs a low-cost roaming MVNO business dubbed MAXroam, will use its virtual SIM (multi-IMSI) technology to power a new global roaming product being offered by the retail giant’s own MVNO, Woolworth Mobile. In an interview with TechCrunch, Cubic Telecom director of product and innovation Pat Phelan said that the deal was ’enormous’ for the company. ‘Woolworths are a [multi-]billion company … we’ve been dealing with them for two years — we’ve branded the product as the exact same brand as their existing MVNO.’ Set up in the Republic in 2005, Cubic Telecom has raised some USD6.7 million in funding to date. It owns and operates a core mobile network in Europe and partners with other cellcos across the globe to offer ‘local call’ rates for voice and data roaming services.