PLDT targets overseas workers with MVNO expansion

11 Sep 2012

Philippine Long Distance Telephone Company (PLDT) says its international sales and marketing division Philippine Global Corp (PGC) intends to expand its mobile virtual network operator (MVNO) service to Japan, the US, the Middle East and Europe, with a view to serving up to a million Filipino overseas workers within three years. PGC has already set up MVNO deals with six cellcos in as many countries, namely: Hong Kong (CLS), Singapore (M1 Limited), Taiwan (Far EasTone), Guam (NTT DoCoMo), Malaysia (Celcom Axiata) and Macau (CTM). PLDT vice president and head of enterprise and international carrier business, Eric Alberto, is quoted as saying that collectively, subscribers from these markets now total 230,000. The BusinessMirror paper writes that in the medium term, PLDT is looking to expand its footprint to include the entire US market, as well as Italy, Spain, Saudi Arabia and the United Arab Emirates, among others. Alberto says the group is looking to sign up roughly 10% of the estimated ten million Filipinos living overseas as a means of offsetting declining long-distance and international direct dial (IDD) call revenues from its traditional core markets as users switch to voice-over-internet protocol (VoIP) services, such as Skype. ‘As we go to reach new markets, we actually have a new revenue stream that will offset the challenges in the legacy business and allow us to preserve our growth,’ Alberto said.