Bezeq to offer fixed and mobile voice bundle

3 Sep 2012

Israeli fixed line incumbent Bezeq has announced plans to introduce a new bundled tariff which includes both fixed and mobile voice services, marking the first time that it has jointly marketed services with its mobile subsidiary, Pelephone. According to Globes Online, the plan will be introduced in October 2012, and will include unlimited calls, SMS and internet access via Pelephone, while also bundling a landline with 100 minutes of calls and a fixed broadband connection; the bundle will cost ILS239 (USD59) per month. Bezeq will reportedly handle the orders for mobile lines, but while it will send bills to customers for the landline portion of the bundle, Pelephone will send customers separate bills for its mobile services.

It is understood that Israel’s Ministry of Communications has approved the telco’s plans to offer the bundle, while Bezeq’s VP of marketing, Ran Guron, was cited as saying that he expects the plan to shake up the telecoms market in the long term.