Rami Levy Chain Stores Hashikma Marketing 2006, parent company of Israeli mobile virtual network operator (MVNO) Rami Levi Communications, has revealed that the latter had signed up 67,000 subscribers by the end of June 2012, Globes Online reports.
As noted in TeleGeography’s GlobalComms Database, Rami Levi Communications was the first MVNO to launch commercial services in Israel, back in December 2011. Last month meanwhile, it was reported that the virtual operator was close to completing a switch from offering service over Pelephone’s network to instead operating over infrastructure owned by Partner Communications. July 2012 saw claims that an agreement between Rami Levi Communications and Partner had been reached in principle, with the drafting of legal documents the only remaining step in completing the deal. It was suggested that the MVNO’s decision to defect to a different mobile network operator was being examined, in part, with a view to improving the financial terms under which it leases network facilities, which in turn will allow it to introduce calling plans featuring unlimited talk time and text messaging for a flat fee, similar to those offered by rivals.