Viva’s coverage extended to 75% of Bolivia following USD100m investment

14 Aug 2012

Bolivian mobile network operator NuevaTel PCS, which offers services under the Viva banner, has revealed that it now offers its services to 75% of the geographical territory of the country, having invested around USD100 million in its infrastructure over the last two years. According to Prensario Internacional, the cellco is aiming to further expand its footprint, having set out its stall to reach 95% coverage in ‘the short term’, after deploying some 200 new antennas to achieve its current coverage level. The network update was made at the same time as a refresh of the company’s logo, with Juan Pablo Calvo, Viva’s executive vice-president, cited as saying: ‘This makeover symbolises the internal and external change we are experiencing in Viva with the aim of providing the highest quality service to our customers.’

As noted in TeleGeography’s GlobalComms Database, Viva is Bolivia’s third largest mobile network operator, claiming approximately 24% of the market at end-March 2011, and trailing Entel Movil and Telecel (Tigo), which had 43.5% and 32.6% respectively.

Bolivia, NuevaTel PCS (Viva)