Cellco’s brand image gets a Touch up

22 Jun 2012

Following a decision by Lebanon’s Ministry of Telecommunications, state-owned cellco MTC Touch, managed by Kuwait’s Zain Group, has rebranded itself to simply ‘Touch’. The new moniker was officially launched on 19 June 2012. Zain (formerly MTC Group) entered into its original management contract for Mobile Interim Company 2 (MIC 2) in June 2004, and rebranded it as MTC Touch in November that year.

Lebanon, Touch Lebanon (MIC 2)