Apple to spurn wireless carrier plans and stick to core business

31 May 2012

Tim Cook, CEO of Apple Inc, has said the smartphone giant does not need to become a wireless carrier – or indeed own one – suggesting that purchasing a mobile network would likely prove counterproductive to its global business. Fierce Wireless quotes the chief executive’s keynote appearance at the recent AllThingsD conference, in which he commented: ‘Do I think we need to own a carrier or the pipe? No. I don’t think we need to do that. Owning something just in the US would not have great value in our total worldwide footprint. I really think that guys that have it know a lot more about it. This is their area of expertise … I want to make great devices and use some of the bandwidth.’

As previously reported by TeleGeography’s CommsUpdate, earlier this month veteran wireless industry strategist Whitey Bluestein, who has managed strategic deals for the likes of AT&T Mobility, T-Mobile USA and Verizon Wireless, claimed that Apple Inc was poised to offer wireless connectivity directly to iPhone and iPad users. Bluestein told the Informa MVNO Industry Summit in Barcelona: ‘The battleground is set, but Apple will be the first mover. Google will have to scramble because it lacks retail distribution, experience with subscriber services and the iTunes ecosystem of content. iTunes and the iTunes Store provide Apple with one-click buying and customer care.’

United States, Apple