Belarusian mobile operator Mobile Digital Communications (MDC, or Velcom as it is more commonly known) says it has successfully increased its revenues as a result of the implementation of analytic data solutions provider Teradata’s revenue assurance solution. The new platform reportedly allows Velcom to identify and prevent lost revenues by providing insight into potential cases of telephony service revenue leakage. Velcom has been using Teradata’s solution for twelve months and says it has met its initial goals for reducing loss of revenue stemming from use of its mobile telephone services without payment.
At the end of December 2011, Velcom had a total of 4.62 million mobile subscribers, up from 4.35 million a year earlier, a market share of 40.3% (40.7%: Dec-10). At the same date its 2G/2.5G mobile network coverage reached more than 95.5% of the territory of Belarus and covered 98.9% of the population – including 100% of urban residents. Meanwhile, its 3G/3.5G infrastructure provided coverage to 99.5% of Belarusians living in urban areas, and 82.9% of the total population.