Kenyan mobile giant Safaricom and US-based wireless technology manufacturer Qualcomm have announced the launch of an ‘Experiential Tour’ for 3G products and services in Kenya, which will take place between 14 April and 31 June. According to Business Daily Africa, the roadshow, which will call at shopping malls, sporting events and universities in Nairobi, Mombasa, Thika, Nakuru and Kisumu, and allow customers to test drive 3G devices and experience rich content and faster internet access enabled by 3G-enabled mobile smartphones, PCs and laptops. Qualcomm’s East Africa operations director Billy Owino commented: ‘About 95% of Kenya’s internet users access the internet on mobile networks. Qualcomm’s Snapdragon processors sharpen this experience by enabling users to do more and recharge less, so they can spend more time watching videos, downloading music, playing games and interacting with friends via social networks’.
According to TeleGeography’s GlobalComms Database, Kenya’s first 3G network was launched by Safaricom in May 2008, and the cellco had an estimated 3G subscriber base of 5.2 million at 31 December 2011, up from four million one year earlier. Further, as if to underline its market dominance, Safaricom now has more 3G subscribers than any of its rivals have 2G customers.