Virgin Mobile France set to take on Free in quad-play and mobile markets

4 Apr 2012

French mobile virtual network operator (MVNO) Virgin Mobile, which is part of the Omea Telecom group, has announced the launch of its first quadruple-play offering, combining fixed voice, internet access, TV service and mobile telephony. The new bundle, dubbed ‘H@ppy’, offers unlimited fixed line calls across France and to more than 100 international destinations, a 25Mbps ADSL connection, up to 300 TV channels, plus two hours of mobile-to-mobile calls and unlimited SMS messages for EUR29.99 (USD39.95) a month. For an additional EUR10 per month customers receive an extra two hours of mobile calls plus 3GB of mobile data usage.

The internet and TV connection is provided via the new ‘Virgin Box’ set-top box which is now available to Virgin’s existing 1.9 million mobile customers and will soon be released for new customers, Le Parisien reports. The new service will be competing against existing quad-play offerings from France Telecom-Orange, SFR-Neuf and Bouygues Telecom, as well as Iliad Group’s bundle which utilises its newly launched low-cost cellular operation Free Mobile.

Virgin is also planning a response to the cut-price mobile offerings of Free, with a EUR4.99 monthly tariff which includes 45 minutes of calls and 450 text messages. Free’s cheapest service, meanwhile, offers 60 minutes of voice calls and 60 SMS per month for EUR2.00.

France, Omea Telecom (incl. Virgin Mobile)