Hutchison Whampoa’s Irish third-generation (3G) mobile operator 3 Ireland booked a 31% year-on-year fall in pre-tax losses last year, on revenue that climbed 53% to EUR150 million (USD200 million). The cellco says the turnaround was driven by strong subscriber gains in the Republic and increased data usage. 3 Ireland closed out the year with a 6.9% share of the local mobile market compared to 6.6% a year earlier, according to TeleGeography’s GlobalComms Database. According to ComReg, it also commanded a roughly 6.7% of mobile revenues (3Q11), up from under 5% a year earlier. Blended monthly ARPU stood at EUR30.96 in December 2011 it said, up 22% year-on-year.