MTN Zambia has reportedly said it plans to invest around USD3 million connecting to the Eastern Africa Submarine Cable System (EASSy) with a view to enhancing its mobile internet services, a move it sees as key to ensuring it achieves its aim of becoming the country’s largest cellco by 2015. According to Zambia’s Daily Mail, the revelation came during an interview with MTN Zambia’s chief marketing officer Ernst Fonternel, with the executive also highlighting recent customer growth and the operator’s increasing market share. MTN Zambia, Mr Fonternel claims, has seen its market share increase by around 16% over the last three years, having added around 800,000 new subscribers last year alone. Promotions have been highlighted as a key reason for the increased uptake, and the cellco is currently running four different campaigns as it looks to maintain customer growth.
With the Copperbelt Province reportedly still the region in which the bulk of MTN Zambia’s subscribers reside – around 60% of its accesses are understood to be there – it has said it plans to focus on growing its presence in Lusaka in particular. Further, with Mr Fonternel noting that his company had installed around 615 cell sites across the country so far, it is expected that a further 175 cell sites will be brought online by July of this year as it looks to enhance its voice and data network footprint.