Etisalat ‘eLife’ subscribers reach 400,000

Emirates Telecommunications Corporation (Etisalat) has announced that the number of subscribers to its fibre-to-the-home (FTTH) service, known as ‘eLife’, has crossed the 400,000 mark, Emirates 24/7 reports. Etisalat completed the deployment of its fibre-optic infrastructure in Abu Dhabi in April 2011, making the city the first capital in the world to be entirely connected to a FTTx network. ‘Reaching this key customer milestone is a validation of eLife’s status as the UAE’s favourite home solution for multi-play services,’ said Etisalat’s chief marketing officer Matthew Willsher at the Broadband MEA 2012 Conference, adding: ‘Since its inception over two years ago, eLife has enabled customers across the Emirates to optimise the benefits of FTTH through high value packages and high broadband speeds. Going forward, we plan to offer more value add-ons and flexible features that allow customers to get the best deals at no extra cost.’ Etisalat’s triple-play eLife package combines fixed telephony, broadband internet at download speeds of up to 30Mbps and IP television services. A new TV service, known as ‘eLife TV’, was launched in October 2011 and offers more than 350 television channels (including over 40 in high definition) in 21 languages and an on-demand movie library.