PLDT in push for SME customers, paper says

19 Mar 2012

Filipino newspaper the Business Mirror writes that the country’s dominant operator, Philippine Long Distance Telephone Company (PLDT), is looking to take a roughly 90% share of the small and medium enterprises (SMEs) segment within the next two years. To date, it has signed up approximately 70,000 SME users to its SME Nation packages, equivalent to a market share of between 65% and 70%, said Ameel Azurin, PLDT’s assistant VP and head of marketing. Azurin went on to say that: ‘By 2014, our target is to have a total of 100,000 SMEs joining us. Our market share by then would have grown to 85% to 90%.’ As part of the drive, PLDT has recently rolled out upgraded versions of its SME-based packages. It has upgraded its Small Biz Lite plan from 4Mbps to 10Mbps, more than doubled Small Biz Junior from 5Mbps to 11Mbps, and doubled Small Biz Senior to 12Mbps from 6Mbps, previously.